Leamington has one of the densest concentrations of games development anywhere in Europe. Codemasters, Playground Games, Sega Hardlight and Ubisoft's Leamington studio sit within a few streets of each other, and the nickname Silicon Spa is genuinely earned. It also sets a bar: this is a town where a fair number of people know exactly what a badly built system looks like, and where nobody is going to be impressed by jargon.
Alongside that sits a deep professional-services layer — solicitors, accountants, surveyors, recruiters, architects — concentrated around Warwick town centre and the Georgian streets off The Parade. These are document businesses. The work arrives as a file, gets passed between people who each add something, and leaves as a different file. Nobody in that chain wants AI writing their advice, and we would not suggest it. What they usually want is to stop retyping the same client details into the fourth system this week.
Then there is the independent retail and hospitality trade that gives both towns their character — the shops along The Parade, the restaurants in Warwick's Market Place, the businesses that live and die on footfall and bookings. Their problem is rarely a lack of software. It is that the booking system, the till, the accounts package and the mailing list know nothing about each other, so the same customer looks like four different people.
One thing all three share: Warwick District has a lot of businesses in the ten-to-seventy-five bracket, and almost none of them have anyone whose actual job is systems. The work falls to whoever is most comfortable with a computer, which is usually somebody already doing a full-time job.