AI consultancy · Solihull

We already run systems in Solihull.

The National Motorcycle Museum at Bickenhill runs its admissions, e-commerce, events and conference systems on software we built. We start every new engagement the same way: two days working out what your business actually costs to run.

The Solihull market

Solihull is business-park country, and that shapes the problem

Solihull's business base looks different from the rest of the region. Alongside the Jaguar Land Rover plant at Lode Lane and the suppliers around it, the borough holds a dense professional and corporate layer — Blythe Valley Park, Birmingham Business Park, and a town centre with a concentration of solicitors, accountants, wealth managers and consultancies serving an affluent catchment across Knowle, Dorridge and Balsall Common.

Then there is the events economy. The NEC, Birmingham Airport, Resorts World and the surrounding hotels all sit inside the borough, and they support a long tail of smaller businesses whose entire year is shaped by somebody else's calendar — caterers, AV and staging firms, transport operators, exhibition contractors, hospitality suppliers. Their problem is rarely steady-state efficiency. It is that demand arrives in spikes, and the systems that cope fine in a normal week fall over in a show week.

That seasonality changes what is worth automating. In a business with an even workload, you automate the thing that happens most often. In an event-driven business, you automate the thing that breaks when volume triples — usually the handoff between taking a booking and telling the people who have to deliver it. The audit is built to tell those two cases apart, because getting it wrong means spending money on the wrong month.

The other Solihull-specific factor is proximity without belonging. The borough is West Midlands rather than Warwickshire, sits on the edge of Birmingham, and many businesses here sell into the city while operating from somewhere quieter. That tends to mean more systems, not fewer — a Birmingham-facing sales process bolted onto a locally-run back office.

What we do for Solihull businesses

Four service lines, in an order we do not skip.

01

The two-day process audit

Two days on site watching how the work actually gets done, then a written report costing every system and subscription and ranking what to automate by what it saves. Most engagements start here.

02

Systems that survive a busy week

For event-driven businesses, the useful question is not what happens on a normal Tuesday but what breaks during a show. We look for the handoffs that fail under volume, because those are what cost you money and reputation at once.

03

Admissions, bookings and events software

We built and maintain the admissions, e-commerce, conference and events systems for a major visitor attraction in the borough. It is the kind of software that cannot go down on a Saturday, and that constraint shapes how we build.

04

Document and client workflows

For professional practices: client details entered once, routine documents generated from that record, and an audit trail nobody has to maintain by hand.

05

Bespoke software, owned by you

Built around your process rather than the other way round, with no per-seat licence waiting at the end of it and no vendor able to reprice you at renewal.

06

Websites and e-commerce that hold up

Fast, findable, and built to take real transaction volume rather than to look good in a pitch.

What this looks like in practice

Four things we would look at first

Patterns common in Solihull businesses. Illustrative rather than client case studies — the audit establishes which are actually yours.

Booking taken, delivery team told separately

A job is confirmed by email or phone, then somebody retypes it into the operational system, the rota and the calendar. In a quiet week that is an irritation. In show week it is how something gets missed entirely.

One booking, everyone told automatically

Demand triples and the spreadsheet gives up

The tool that runs the business perfectly well at forty jobs a month is the same tool being asked to handle two hundred in the week of an event.

Systems sized for the peak, not the average

Corporate customers demanding their own paperwork

Selling into larger organisations means their purchase orders, their portals, their supplier questionnaires and their invoice formats. Each one is a small manual job that recurs forever.

Their format, produced from your record

Four systems, four versions of one customer

The booking system, accounts package, mailing list and website each hold part of the picture and none holds all of it.

One customer record everything reads from

How we work with Solihull businesses

Four stages. You can stop after any of them.

  1. Day one

    We come to you

    On site, watching the real work — and in an event business, ideally during a busy period rather than a quiet one.

  2. Day two

    We cost it

    Every system, subscription and licence, what it does, what overlaps, and where the same data is held twice.

  3. The report

    You get a written answer

    What to automate first, what to leave alone, and the saving attached to each. Yours to keep and yours to take elsewhere.

  4. Then

    We build only what the report justified

    With the audit fee credited in full against the build if you book within ninety days.

Local proof

The National Motorcycle Museum, Bickenhill

Over a thousand exhibits, a conference and events business, admissions, e-commerce and a forty-year operating history — running on systems we designed, built and still maintain. It is ten minutes from Solihull town centre, next to the NEC, and it is the kind of operation where the website going down on a bank holiday weekend is not a technical problem but a commercial one. We are happy to talk about how that was built, and what we would do differently now.

Where we work in and around Solihull

  • Solihull town centre
  • Bickenhill
  • Shirley
  • Olton
  • Knowle
  • Dorridge
  • Balsall Common
  • Hampton-in-Arden
  • Meriden
  • Marston Green
  • Hockley Heath
  • Blythe Valley Park
  • Birmingham Business Park
  • Castle Bromwich
  • Chelmsley Wood

We are based in Kenilworth, roughly twenty minutes from Solihull town centre and fifteen from Bickenhill. On-site work carries no travel charge across this area.

Questions we get asked

Do you actually have Solihull clients?

Yes. The National Motorcycle Museum at Bickenhill runs its admissions, e-commerce, conference and events systems on software we built and continue to maintain. We are happy to discuss it in detail.

You are in Warwickshire, not the West Midlands. Does that matter?

Not practically — Kenilworth is about twenty minutes from Solihull town centre and we work across the borough regularly. We would rather be clear about where we are than claim a local address we do not hold, which is more than can be said for several sites ranking for this search.

Our business is completely event-driven. Is that a problem?

It is the interesting case. Even workloads and spiky ones need different things automated, and the common mistake is optimising the average week when the money is lost in the peak. We look specifically for what breaks under volume.

We are a professional practice, not a visitor attraction.

Most of our work is closer to yours than to a museum. The pattern is the same everywhere: client details entered repeatedly, routine documents assembled by hand, and reporting rebuilt every month from systems that already hold the answer.

What if the audit finds nothing worth doing?

Then that is the finding, and you keep the written picture of what you spend. If it does not pay for itself, you do not pay for it.

Will you hand us to someone else after the audit?

No. The people who did the audit do the build and look after it afterwards. That limits how much work we can take, which is the trade-off we have chosen.

Two days. One written answer. £995.

If the audit doesn't pay for itself, you don't pay for it. Twenty minutes from Solihull, and we come to you.