The two-day process audit
Two days on site watching how the work actually gets done, then a written report costing every system and subscription and ranking what to automate by what it saves. Most engagements start here.
AI consultancy · Rugby
AI that fits how Rugby actually trades.
A logistics town with an engineering past and a fast-growing residential edge. Those three things need different advice, and we start by finding out which one you are.
The Rugby market
Three economies sharing one town
Rugby's modern economy is built on where it sits. The town is close to the point where the M1, M6 and A5 converge, and the distribution capacity that has grown around that — including the rail freight terminal south of the town and the warehousing along the A5 corridor — makes logistics and its supply chain one of the largest employers in the district. That work has a very particular shape: high volume, thin margins, and processes where a small inefficiency repeated ten thousand times is the whole problem.
Underneath that sits a long engineering history. Rugby was a serious electrical engineering town for most of the twentieth century, and the businesses left from that period — machining, controls, testing, specialist fabrication, maintenance contractors — tend to be technically excellent and administratively overloaded. They are usually running systems chosen twenty years ago by someone who has since retired, and the knowledge of why it works that way retired with them.
The third economy is newer. The Houlton development on the former radio station site has added a substantial amount of housing to the east of the town, and with it demand for consumer services — clinics, salons, trades, childcare, hospitality. These are small, appointment-led businesses where the diary is the business, and where the difference between a good week and a bad one is often just how well the booking system talks to everything else.
The distinction matters because the right first move is different for each. A logistics business should usually automate the repeated transaction. An engineering firm should usually document and de-risk what only one person understands. An appointment business should usually fix the diary before touching anything else. Selling all three the same package would be easy and mostly wrong.
What we do for Rugby businesses
Four service lines, in an order we do not skip.
High-volume transaction processing
For logistics and distribution: the small manual step repeated thousands of times. Booking in, proof of delivery, exception handling, customer portals that each want their data in a different shape.
Getting knowledge out of one head
For established engineering firms: capturing what the longest-serving person knows before they retire with it. This is usually more urgent than any efficiency saving and almost never on anybody's list.
Booking and client systems for appointment businesses
Clinics, salons and practices where the diary is the business — connecting bookings, records, reminders and marketing so the same customer is not four different people.
Bespoke software, owned outright
Built around your process rather than the other way round, with no per-seat licence waiting at the end of it.
Websites and e-commerce
Fast, findable, and built for the transaction volume you actually have rather than the one in a pitch deck.
What this looks like in practice
Four things we would look at first
Patterns common in Rugby businesses. Illustrative rather than client case studies — the audit establishes which are actually yours.
A small manual step, ten thousand times
Somebody re-keys a reference, checks a box or forwards an email on every single consignment. Individually trivial, and collectively a full-time role nobody ever decided to create.
The repeated step removed, not made faster
Every customer wants their data differently
One wants a portal, one wants EDI, one wants a spreadsheet emailed daily and one still wants a phone call. Each is handled by hand by whoever knows that account.
One internal process, many output formats
One person understands the system
The scheduling logic, the pricing rules and the workarounds live with someone who has been there thirty years and retires next year.
Written down and running without them
A diary that does not talk to anything
Appointments are booked in one place, records kept in another, reminders sent by hand, and the marketing list knows none of it.
One booking that updates everything
How we work with businesses in Rugby
Four stages, and you can stop after any of them.
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Day one
We come to you
On site, watching the real work — on the floor for a logistics or engineering business, not in a meeting room.
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Day two
We cost it
Every system, subscription and licence you pay for, what each does, what overlaps, and where the same information is held twice.
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The report
You get a written answer
What to automate first, what to leave alone, and the saving attached to each item. Yours to keep and to take elsewhere if you would rather.
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Then
We build only what the report justified
With the audit fee credited in full against the build if you book within ninety days.
Local work
VIP Aesthetics & Tanning, Clifton Road
We have designed and built a complete platform for VIP Aesthetics & Tanning in Rugby — two separately-optimised sites sharing one admin and one customer database, so a client who uses both sides of the business is recognised as one person rather than two. It covers booking, treatment records, client communications and the content the owner manages herself. It is finished and in final checks ahead of launch, and we would rather say that plainly than describe it as live before it is. We are happy to walk you through it.
Where we work in and around Rugby
- Rugby town centre
- Bilton
- Hillmorton
- Newbold-on-Avon
- Brownsover
- Cawston
- Houlton
- Dunchurch
- Long Lawford
- Clifton-upon-Dunsmore
- Wolston
- Binley Woods
- Ryton-on-Dunsmore
- Stretton-on-Dunsmore
- Bulkington
We are based in Kenilworth, around twenty-five minutes from Rugby town centre. On-site work carries no travel charge anywhere in this area.
Questions we get asked
Do you have clients in Rugby?
Yes. We have built the platform for VIP Aesthetics & Tanning on Clifton Road — booking, treatment records, client communications and a shared customer database across both sides of the business. It is complete and in final checks before launch, which we would rather state accurately than call it live early.
We are a logistics business. Is AI relevant to us?
The useful work is usually not what people mean by AI. It is finding the small manual step that happens on every consignment and removing it. That is unglamorous, measurable, and where the money is in high-volume operations.
Our systems are twenty years old and nobody knows why.
That is one of the most common findings, and it is a risk before it is an inefficiency. Documenting what only one person understands is often the first thing we recommend, ahead of anything that saves time.
We are a small clinic or salon, not a warehouse.
Then the VIP work is the closest thing we have to your situation — appointment-led, diary-driven, with client records and communications that need to stay joined up. It is the reason this page exists.
What if the audit finds nothing worth doing?
Then that is the finding, and you keep a written picture of what you spend and why. If it does not pay for itself, you do not pay for it.
Who does the work?
The same people who did the audit. Nothing is handed to a delivery team you have not met and nothing is offshored.
What we do
AI consultancy & integration
Connecting the systems you already pay for, then automating the parts of a process that waste your people's time.
Read moreBespoke software & apps
Software built around how you actually work, owned by you, with no per-seat licence waiting at the end.
Read moreWebsites, e-commerce & search
Sites that load fast, read well and are found by the people looking for what you sell.
Read moreTwo days. One written answer. £995.
If the audit doesn't pay for itself, you don't pay for it. Twenty-five minutes from Rugby, and we come to you.