Professional practice sites
For solicitors, accountants, surveyors and consultancies. Credible, fast, clear about the service, and structured so the specific questions people search for are actually answered somewhere on the site.
Web design & development · Warwick
A website for a town that
trades on being taken seriously.
Warwick's business base is professional, administrative and technical — practices, county functions and the firms on the technology parks. All of them sell on credibility first, and a slow or dated website subtracts from it before anyone reads a word.
The Warwick market
A county town with two quite separate economies
The first is the historic town: the castle, the racecourse, Northgate, Jury Street, the Market Place and the independent retail, hospitality and professional trade around them. Warwick is the county town, which means an unusual concentration of solicitors, accountants, surveyors, chartered practices and the administrative apparatus of Warwickshire itself. These are businesses that sell on reputation and referral, where the website's job is not to generate demand so much as to survive the check someone runs before making contact.
The second is Warwick Technology Park and the Tachbrook Park area — a genuine cluster of engineering, automotive, insurance and technology employers on the south-eastern edge of town, with a supporting population of contractors, consultancies and specialist suppliers around them. That is a very different customer: often B2B, often selling something technical to a procurement process, and often needing the site to answer questions rather than create desire.
The University of Warwick, despite the name, is in Coventry rather than Warwick — a small thing that catches people out, and worth knowing if you are writing content that hopes to catch student or university-related searches. What Warwick does have is the racecourse, the castle and a strong events and visitor trade, which for hospitality and retail means the same split-audience problem Kenilworth and Stratford have: half the searches are from people who live here and half from people arriving on Saturday.
For a professional practice, the honest priority order is usually unglamorous. Speed, clarity, an obvious phone number, real people on a real team page, and content that answers the specific question a prospective client typed. Awards and animation come a long way down. We would rather build the first list properly than the second one beautifully.
What we build for Warwick businesses
Fifteen minutes from the studio, which in practice means we come to you.
B2B and technology park sites
Where the visitor is technical, the sale is long, and the site's job is to answer questions and survive scrutiny rather than to create an impulse. Specification, evidence and a clear route to a conversation.
Town centre retail and hospitality
Opening hours, menus, parking, booking — reachable in seconds on a phone. The commonest failure in this trade is burying the one fact somebody stopped in the street to find.
Local search that works
Technical SEO, a Google Business Profile that matches the site, and content written for what people actually type. Local terms are winnable in a way national ones are not.
Speed and structure rescue
Where the design is fine and what is underneath it is not. Frequently cheaper than a rebuild, and we will tell you when it is — which costs us the larger job and is still the right answer.
Bespoke systems behind the site
Client portals, bookings, memberships, case tracking, internal tools. Written in-house, owned by you, no per-seat licence and nobody able to reprice you at renewal.
What this looks like in practice
Four things we see on Warwick websites
Patterns rather than named clients. Which of them are yours is usually clear within five minutes of looking at the site properly.
A practice site that has not moved since 2016
Still accurate, still respectable, and quietly costing work — because it is slow on a phone, the team page lists two people who have left, and it ranks for nothing except the firm's own name.
Current, fast, and found for the actual service
Everything behind a contact form
The site will not say what anything costs, how the process works, or who does the work, so the visitor has to make contact to learn anything. Most of them do not. They go to the firm that answered the question on the page.
The questions answered before the enquiry
A B2B site written for the wrong reader
Full of positioning language for a board, when the person actually searching is an engineer or a buyer looking for a specification, a lead time and a number to call.
Written for whoever actually searches
Compliance nobody has looked at since GDPR
A cookie banner that sets its cookies before you answer it, an unreachable privacy policy, and a contact form with no lawful basis recorded. Small, dull, and a genuine liability.
Consent that works the way it claims to
How a Warwick build runs
Four stages, a fixed price agreed before stage three, and you can stop after any of them.
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One
What it has to achieve
Who you are trying to reach, what they search for, and what you need them to do. Half a day that saves a great deal of rebuilding later.
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Two
Structure and words
Pages planned around what people actually type. We write the first draft if you want — most people would rather we did, and then correct it.
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Three
Design and build
Built to the fixed price you agreed. You see it on a staging URL and can click through the whole thing long before anything goes public.
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Four
Live, measured, improved
Analytics, Search Console, and a review after the first few months — because the first version is never the final one.
Where we work in and around Warwick
- Warwick town centre
- Northgate
- Jury Street
- Market Place
- Emscote
- Woodloes Park
- Packmores
- Warwick Technology Park
- Tachbrook Park
- Heathcote
- Hampton Magna
- Barford
- Sherbourne
- Budbrooke
- Hatton
- Leek Wootton
Fifteen minutes from our studio in Kenilworth. No travel charge, and no minimum job to get us to come and look at something.
Questions we get asked
What does a website cost?
A business site is usually £2,000 to £6,000, depending on the number of pages and how much of the writing you want us to do. Client portals, booking systems and e-commerce start higher. Fixed price against a written scope, never a day rate.
We are a professional practice. Do you understand our constraints?
Reasonably well — professional indemnity, regulator requirements on what you may claim, and a partnership that has to agree before anything changes. In practice that means fewer, better-argued changes and a staging site partners can review properly before anything goes public.
Can we take content from our old site?
Usually yes, and often we should — an established practice site carries pages that have been ranking for years, and throwing them away is how a rebuild loses traffic. Mapping the old URLs to the new ones with proper redirects is part of every build we do.
Will a rebuild damage our search rankings?
It can, and that is the single most common way a rebuild goes wrong. It is avoidable with a redirect map, kept content and a like-for-like structure where the old one worked. We do this as standard rather than as an extra.
Can we edit it ourselves?
Yes. Every heading, paragraph, image and price is editable from an admin, and the layouts hold, so nothing can be broken by accident. Updating your own team page never generates an invoice.
Do you host it?
Yes, on our own UK infrastructure — SSL, daily backups and updates included as standard. The code and the domain are in your name and the site is portable, so you are not locked in.
What we do
Websites, e-commerce & search
What we build, what is included as standard, and what we will not do — the full picture, with prices.
Read moreE-commerce & online shops
Product catalogues, payments, trade pricing and fulfilment. Fifteen years of running our own shop sits behind this one.
Read moreBespoke software & apps
When the site needs to do more than inform — bookings, accounts, memberships, ordering.
Read moreSend us the address
of your current site.
We will tell you what is holding it back and whether it is worth rebuilding or just fixing. No charge for the opinion, and we are fifteen minutes away if you would rather talk in person.