It is one of the questions people ask most when they search for a website audit, so here is a straight answer: partly. An AI assistant such as ChatGPT can read the words on a page and give you a useful opinion on them. What it cannot do is see most of the things that decide whether your website and email are safe, easy to find and working properly.
What ChatGPT does well
- Saying how clearly your homepage explains what you do and who it is for.
- Suggesting better headings, page titles and search descriptions.
- Spotting typos, jargon and sentences that try to say too much.
- Comparing your wording with a competitor's.
That is genuinely useful. We use AI for exactly this kind of reading in our own audits.
What it cannot see
A chatbot reading your page sees roughly what a visitor sees. The important parts of a website audit live elsewhere:
- Your domain's renewal date and who it is registered with. If it lapses, your website and every email address on it stop.
- Your security certificate and when it expires.
- The security headers your server sends, which tell browsers to block common attacks.
- Your email records — SPF, DKIM and DMARC — which decide whether someone can send email pretending to be you.
- The software underneath, such as an out-of-date WordPress or PHP version.
- How fast the page really loads on a phone, measured rather than guessed.
These come from DNS lookups, the domain registry, the server's own responses and speed tests. A chatbot that has not made those checks will either say it cannot tell or, worse, guess. A confident guess about your security is not something to act on.
How our audit uses AI — and where a person comes in
Our free website audit does both halves. Software first makes more than forty measurements of your site, domain and email. AI then reads those results alongside your pages to write the sections on how your business comes across and what could be automated. Then Simon reads the whole report before it is sent, because a person who knows what the numbers mean is still the best check on both.
You can see a real sample report — the audit of our own site, with what it found and what we fixed — or try four of the checks instantly.
So, should you ask ChatGPT?
Yes, for the wording. Paste in your homepage and ask whether a stranger would understand what you do and why they should trust you. For everything underneath the words, use a check that actually looks.
